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HMM's "Operation Christmas" highlights

The premiere airing “Operation Christmas” reached 2.292 million unduplicated viewers – the largest unduplicated audience of any HMM telecast EVER!

The Nov 20th premiere of the HMM original movie “Operation Christmas” (Sun 9-11p) delivered a 1.7 HH cvg rtg with 1.133 million homes!

“Operation Christmas” also averaged 188, W18-49, 249,000 W25-54, 279,000 A18-49, and 365,000 A25-54 to become HMM’s 2nd MOST WATCH TELECAST EVER in network history among W18-49, W25-54, A18-49, and A25-54!

With 1.133 million homes and 1.453 million Total Viewers (P2+), “Operation Christmas” becomes the 3rd highest HMM telecast EVER among HH’s and Total Viewers.

Competitively, “Operation Father Christmas” ranked as the #7 HH rated Prime Time ad-supported cable movie of the WEEK!

“Operation Christmas” also ranked as the #6 HH rated ad-supported cable MOVIE of the DAY!\

In addition, “Operation Christmas” ranked as the #9 HH rated ad-supported cable PROGRAM of the DAY!

In its Sun 9-11p time period, “Operation Christmas” propelled HMM to rank among the Top 10 in HH and demo ratings:

#3 in HH (1.7 rtg)
#9 in W18-49 (.5 rtg)
#5 in W25-54 (.7 rtg)
#10 in A18-49 (.4 rtg)
#7 in A25-54 (.6 rtg)
#3 in P2+ (.8 rtg)

“Operation Christmas” also helped HMM rank among the Top 15 in the time period among Households and key demo delivery:

#5 in HH (1,133,000)
#14 in W18-49 (188,000)
#13 in W25-54 (249,000)
#14 in A25-54 (365,000)
#5 in P2+ (1,453,000)

“Operation Christmas” helped boost Hallmark Movies & Mysteries to be the #4 ranked cable network on Sunday in Total Day among HH (.9), and the #3 cable network in Prime Time (1.5 HH rtg)!