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HMM's "Christmas List" highlights

The Nov 25thpremiere of the Hallmark Channel original movie "Christmas List" (Fri 8-10p) delivered a 3.5 HH cvg rtg with 3.160 million homes!

"Christmas List" becomes Hallmark Channel's3rd most watched telecast of 2016 among Household and Total Viewers (4.086 million) deliveries.*

In addition, "Christmas List" delivered 599,000 W18-49, 801,000 A18-49 and 1.001 million A25-54 to become Hallmark Channel's 5th most watched telecast of 2016 among W18-49, A18-49 and A25-54 deliveries.*
*at time of air

Competitively, "Christmas List" ranked as the#1 HH rated and MOST WATCHED ad-supported cable PROGRAM of the DAY!

"Christmas List" also ranked as the#1 HH rated and MOST WATCHED non-sports ad-supported cable weekday (M-F) PROGRAM of the WEEK!

In addition, "Christmas List" was as the #2 overall ad-supported cable weekday (M-F) PROGRAM of the WEEK!

Among W25-54, "Christmas List" was also the #1 rated and most watched PROGRAM of the DAY among W25-54!

"Christmas List" was also the 4th highest rated and 4th most watched weekday (M-F) PROGRAM of the WEEK among W25-54!

In its Fri 8-10p time period, "Christmas List" propelled Hallmark Channel to rank #1 in HH, W18-49, W25-54 and Total Viewers, and among the Top 2 in all key demo ratings:

  • #1 in HH (3.5 rtg)
  • #1 in W18-49 (1.3rtg)
  • #1 in W25-54 (1.7 rtg)
  • #2 in A18-49 (.9 rtg)
  • #2 in A25-54 (1.1 rtg)
  • #1 in P2+ (1.8 rtg)

"Christmas List" also helped Hallmark Channel rank #1 as the MOST WATCHED cable network in the time period among Household, W18-49, W25-54 and Total Viewers, and among the Top 2 for all key demo impressions:

  • #1 in HH (3,160,000)
  • #1 in W18-49 (599,000)
  • #1 in W25-54 (753,000)
  • #2 in A18-49 (801,000)
  • #2 in A25-54 (1,001,000)
  • #1 in P2+ (4,086,000)

"Christmas List" helped boost Hallmark Channel to be the #1 ranked cable network on Friday in Prime Time among HH rtg (3.1) and W25-54 rtg (1.6)!